BlackDuck

Why Us

Why Us

The placeholder text, beginning with the line “Lorem ipsum dolor sit amet, consectetur adipiscing elit”, looks like Latin because in its youth, centuries ago, it was Latin.

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The decade that brought us Star Trek and Doctor Who also resurrected Cicero—or at least what used to be Cicero—in an attempt to make the days before computerized design

Richard McClintock, a Latin scholar from Hampden-Sydney College, is credited with discovering the source behind the ubiquitous filler text. In seeing a sample of lorem ipsum, his interest was piqued by consectetur—a genuine, albeit rare, Latin word. Consulting a Latin dictionary led McClintock to a passage from De Finibus Bonorum et Malorum (“On the Extremes of Good and Evil”), a first-century B.C. text from the Roman philosopher Cicero.

It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across the lorem ipsum passage in a book of old metal type samples. So far he hasn’t relocated where he once saw the passage, but the popularity of Cicero in the 15th century supports the theory that the filler text has been used for centuries.

And anyways, as Cecil Adams reasoned, “[Do you really] think graphic arts supply houses were hiring classics scholars in the 1960s?” Perhaps. But it seems reasonable to imagine that there was a version in use far before the age of Letraset.

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Here is the lorem ipsum passage followed by Boparai's

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Here is the lorem ipsum passage followed by Boparai's

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Here is the lorem ipsum passage followed by Boparai's

Feature number one

Here is the lorem ipsum passage followed by Boparai's

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Here is the lorem ipsum passage followed by Boparai's

Eat, drink, Dance...

coming full circle, the internet's
15 min
coming full circle
15 min
result being a mixture of avant-garde
15 min
coming full circle, the internet's
15 min
coming full circle
15 min
result being a mixture of avant-garde
15 min

parks, museums

coming full circle, the internet's
15 min
coming full circle
15 min
result being a mixture of avant-garde
15 min
coming full circle, the internet's
15 min
coming full circle
15 min
result being a mixture of avant-garde
15 min

Our Team

Noah Adrian

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Sophia Bootman

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Ethan Jeff

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Eva Ogden

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5/5

peoplle talk about us

The decade that brought us Star Trek and Doctor Who also resurrected Cicero—or at least what used to be Cicero—in an attempt to make the days before computerized design

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reviews about us

Gretchen Gouse

CEO

“Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. “It’s not Latin, though it looks like it, and it actually says nothing,” Before & After magazine answered a curious reader, “Its ‘words’ loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real”
Lindsey Lipshutz

CEO

“Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. “It’s not Latin, though it looks like it, and it actually says nothing,” Before & After magazine answered a curious reader, “Its ‘words’ loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real”
Gretchen Gouse

CEO

“Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. “It’s not Latin, though it looks like it, and it actually says nothing,” Before & After magazine answered a curious reader, “Its ‘words’ loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real”

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